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According to a Capgemini study in 2019, 74% of the digital services users depend on their voice-based assistant to research and buy products and services, create a shopping list, and check order status. Now, we’re all familiar with Siri, Alexa, Echo, and Google Assistant. However, have you ever wondered how these digital assistants understand your…

Deep learning is receiving a lot of attention recently, and for all the right reasons. This technology is delivering results that were not possible to achieve before. What is Deep Learning? In deep learning, a computer program learns to identify, differentiate, and contextualize data unstructured data such as images, text, and sounds. The underlying framework…

A study claims that ad fraudsters will purloin approximately USD 5.8 billion from digital advertisers by the end of 2019. However, considering that the technology tracking and blocking these fraudsters is still in its nascent state and a majority of ad frauds are comparatively hard to identify; the actual damage is probably much higher. Let’s understand…