Blog

  • Posted by AISmartz
  • /
  • September 30, 2019
Customer Churn Prediction

Managing a business isn’t a cakewalk, especially when you fear that some of your customers are leaving you. They are moving on to better ventures. In marketing, that is what we call, “customer churn.” Customer Churn or Customer Attrition is the phenomenon that occurs when customers cease their relationship with your brand – they stop…

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  • Posted by AISmartz
  • /
  • September 26, 2019
Leveraging AI for Customer Churn Prediction

In Part 1, we discussed at length about what churn forecasting is, why is it essential for your business, and the challenges in churn forecasting. In this part, we’re going to talk about how ML can enhance customer churn prediction. While churn prediction offers the knowledge of which customers are going to stop doing business…

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