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For every growing company, the customer lifetime value (CLV) is one of the most crucial metrics. By weighing the CLV against the cost of customer acquisition (CAC), businesses can determine the time it takes them to recover the investments they make for customer acquisition. Thus, it helps to predict future revenue and measure the long-term…

Looking around us today, would it be really shocking to say that data is the new currency of the 21st century? As the wave of digitization sweeps across the world, every sector of the industry is leveraging data to reap its manifold benefits. IT, Healthcare, Banking & Finance, Manufacturing, Retail, Pharmaceuticals – each of these…

In simple words, the customer lifetime value (CLV) is an estimate of the net profits that a company can earn from a customer throughout his/her relationship lifecycle with the brand Marketers can calculate customer lifetime value using Machine Learning to figure out the gross monetary value of the long-term relationship with a customer. Further, it…