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Time series is a technique in machine learning that is used for the prediction of events through a sequence of times. A lot of problems involve and are dependent on the time component. At the same time, it is the very same component that makes problems complex to handle. Despite its complexity, it is used in…
Managing a business isn’t a cakewalk, especially when you fear that some of your customers are leaving you. They are moving on to better ventures. In marketing, that is what we call, “customer churn.” Customer Churn or Customer Attrition is the phenomenon that occurs when customers cease their relationship with your brand – they stop…
In Part 1, we discussed at length about what churn forecasting is, why is it essential for your business, and the challenges in churn forecasting. In this part, we’re going to talk about how ML can enhance customer churn prediction. While churn prediction offers the knowledge of which customers are going to stop doing business…
When you hear the word “Anomaly,” what does it mean to you in the common sense of the term? Well, it is something that deviates from the standard and set norms, isn’t it? For instance, if a flock of birds is flying south during winter, and a few birds fly towards the north, this is…
For every growing company, the customer lifetime value (CLV) is one of the most crucial metrics. By weighing the CLV against the cost of customer acquisition (CAC), businesses can determine the time it takes them to recover the investments they make for customer acquisition. Thus, it helps to predict future revenue and measure the long-term…
In simple words, the customer lifetime value (CLV) is an estimate of the net profits that a company can earn from a customer throughout his/her relationship lifecycle with the brand Marketers can calculate customer lifetime value using Machine Learning to figure out the gross monetary value of the long-term relationship with a customer. Further, it…
Employee attrition/churn is the phenomenon of people leaving an organization due to various reasons. These reasons include resignation due to reasons like lack of job satisfaction, unsatisfactory job environment, undue overtime, poor pay scale, dissatisfaction toward job profile, and sabbaticals. Controlling employee churn is among the focal points of an organization’s human resource (HR) management department….
First Point of Consideration Ever wanted to know just how predictive analysis can benefit your sales game, considering every angle and approach? Then this would be the blog piece you need to read, all things considered. Discover what we have to concur on the matter. The Current state of Sales Forecasting And we’ll start with…
What is Predictive Analysis? Predictive Analytics, in a nutshell, has everything to do with what its very core name implies — it entails being able to more accurately analyze (or predict) the future. And this all can relate to future trends of data dealing with IoT devices, historical data, and even Machine Learning at large….