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Finance professionals, in half of the businesses surveyed by Deloitte, spent the majority of their time crunching numbers, extracting insights from them, and turning them into reports. This is in conflict with their actual function and desire- being at the forefront of strategic financial decision making in the organization. Organizations are generating a lot of…
Remember the Pokemon Go fever that gripped the world a few years back? It was, in reality, one of the first interactions that we had with Augmented Reality – a game-changing (pun intended) technology that promises to transform the IT sector sooner than one could finish this sentence. Due to recent advancements, and heavy investments…
Rome wasn’t built in a day. Well, so wasn’t natural language generation. It has taken years for computers to exhibit the level of intelligence they do today and be able to produce text that sounds and read human-like. It’s time to appreciate this revolutionary journey. In 2007, The first step was taken by Robbie Allen,…
Customer segmentation is the way an organization demarcates and collates its consumer base data in various segments based on their common characteristics. For example, if a pizza chain were to segment its customers, they’ll be interested in finding out the lifestyle, employment status, age, familial status among other factors to better understand the kind of…
E-commerce is competitive, and profitability is difficult. Amazon, probably the biggest e-commerce player in the world, made a profit for the first time in 2011, 14 years after its inception. If you’re an e-commerce business, you need to stay on top of technology trends and leverage them to always have an edge over your competition….
Employee attrition/churn is the phenomenon of people leaving an organization due to various reasons. These reasons include resignation due to reasons like lack of job satisfaction, unsatisfactory job environment, undue overtime, poor pay scale, dissatisfaction toward job profile, and sabbaticals. Controlling employee churn is among the focal points of an organization’s human resource (HR) management department….
Technology is truly democratic. The Associated Press is one of the leading independent news publishers in the country and the winner of 51 Pulitzer Prizes. It is also forward-thinking and progressive in its operations and approach since it is one of the few media companies to leverage natural language generation to automate the financial reporting process….
In Part 1 of the marketing with AI series, we covered what email marketing is and the numerous benefits it offers to both businesses and audiences. In this part, we explore how to get our hands dirty and put personalized email marketing into action. But, before we do that, we need to look at what…
In 2016, a team of hustlers in San Francisco started an email newsletter for non-technical entrepreneurs – the firm sends six issues of The Hustle per week. Initially, an add on to their main business – events – the email newsletter has become a large company in itself. It has over 900,000 subscribers – and…
Every day you carry out hundreds of searches on the internet. Be it in written form or spoken, every day you are asking websites to find something for you. You might do it by typing in some text or even using your voice to run some searches. But what if you do not have the words…