1-888-661-8967
A study claims that ad fraudsters will purloin approximately USD 5.8 billion from digital advertisers by the end of 2019. However, considering that the technology tracking and blocking these fraudsters is still in its nascent state and a majority of ad frauds are comparatively hard to identify; the actual damage is probably much higher. Let’s understand…
Customer Acquisition and AI Customer acquisition is the process of convincing a consumer to buy your products. A customer acquisition manager takes into account the cost associated with this process when measuring the efficiency of a customer acquisition strategy. For a customer acquisition strategy to be deemed efficient, the profit garnered from acquiring a customer…
Have you noticed that certain websites have tiny pop-up windows that greet you with a welcome message every time you visit them? Those tiny pop-ups are called chatbots! Think of Siri and Alexa – these smart AI assistants are nothing but super-intelligent talkbots that can understand and converse with you. Chatbots are just the text…