Blog

To measure the success of a business, marketers often track and measure a few key metrics like website traffic, sales revenue, profit margin, and so on. However, one metric that is often overlooked is the customer lifetime value or CLV.  Customer lifetime value indicates the average amount of money a customer will spend on your…

Artificial Intelligence (AI) systems can process and analyze massive data sets which makes them uniquely suitable for data segmentation processes. The process through which an AI algorithm learns is known as machine learning (ML). An AI algorithm needs to learn from training data (sample set) first. There are three modes in which an AI algorithm…

Finance professionals, in half of the businesses surveyed by Deloitte, spent the majority of their time crunching numbers, extracting insights from them, and turning them into reports. This is in conflict with their actual function and desire- being at the forefront of strategic financial decision making in the organization. Organizations are generating a lot of…